Privacy Policy

1. Company Information

This Privacy Policy governs the collection and processing of personal data by Echofold, a company registered in Ireland.

2. Information We Collect

We collect the following types of information:

• Contact information — Name, email address, and message content when you submit a contact form or training enquiry
• Email addresses — When you subscribe to our newsletter
• Source tracking — Which page you signed up from or submitted an enquiry on
• Cookie preferences — Your consent choices for analytics and marketing cookies
• Analytics data — Website usage data via Google Analytics (with your consent only)
• Technical data — IP address, browser type, device information (collected automatically)

3. How We Use Your Information

We use your information for the following purposes:

• Service delivery — Respond to your enquiries, process training bookings, and deliver our services
• Newsletter delivery — Send you product updates, news, and marketing communications
• Analytics — Understand how our website is used and improve user experience
• Internal notifications — Alert our team when new enquiries are received so we can respond promptly
• Legal compliance — Meet our legal obligations

4. Newsletter Communications

When you subscribe to our newsletter:

• We will send you product updates, company news, and marketing content
• Frequency: No more than once per week, typically less frequent
• You can unsubscribe at any time using the link in every email
• We do not share your email address with third parties for marketing purposes

5. Third-Party Services

We use the following third-party services that may process your information:

• Google Analytics — Website traffic and usage analytics (only loaded with your consent)
• Stripe — Payment processing for online transactions
• YouTube (Google) plays the videos embedded on some pages, and only loads when you press play (see section 6)

These services have their own privacy policies and may use cookies and similar technologies. We do not sell your personal data to any third party.

6. Cookies and Your Choices

Google Analytics cookies are only set if you accept analytics cookies. You can change or withdraw your choice at any time with Cookie settings in the footer of every page.

When you make a choice, we keep a record of it so we can prove consent: your choice, the time you made it, a random ID stored in your browser, a shortened IP address (with the last part removed) and your browser's user agent. These records are deleted automatically after 13 months.

Embedded YouTube videos load nothing from YouTube until you press play. After that, YouTube (Google) sets its own cookies under Google's privacy policy.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data:

• Data is encrypted in transit and at rest
• Access controls limit who can view your information
• Regular security updates and monitoring
• Data is stored on secure infrastructure within the European Union

8. Data Retention

We retain your personal data only as long as necessary:

• Newsletter subscribers — Until you unsubscribe
• Contact form submissions — For as long as needed to address your enquiry and any resulting business relationship
• Training enquiries — For as long as needed to deliver the service and meet legal obligations
• Analytics data — Anonymised data may be retained for business analysis
• Consent records are deleted automatically after 13 months

9. Your Rights

Under GDPR and Irish data protection law, you have the following rights:

• Access — Request a copy of your personal data
• Rectification — Correct inaccurate information
• Erasure — Request deletion of your data
• Portability — Receive your data in a portable format
• Withdrawal of consent — Unsubscribe from communications, or change your cookie choices with Cookie settings in the footer, at any time
• Complaint — Lodge a complaint with the Irish Data Protection Commission

To exercise these rights, contact us at info@echofold.ai

10. International Data Transfers

Your data is primarily stored and processed within the European Union. Where data may be transferred outside the EEA (for example, via Google Analytics with your consent), all transfers are protected by appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes:

• We will update the “Last updated” date
• Significant changes will be communicated via email to newsletter subscribers
• Continued use of our services constitutes acceptance of changes

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: