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Training/AI for Sales & Business Development
FunctionIntermediate2 Days

AI for Sales & Business Development

Close more deals with AI-powered prospecting and engagement. Research faster, personalise at scale, win more.

2 Days
Intermediate
€3,500per person·Min. 2 participants
Book now

Overview

Sales success depends on reaching the right prospects with the right message at the right time. This course teaches sales professionals to use AI for smarter prospecting, personalised outreach, proposal generation, and deal intelligence—while maintaining the authentic relationships that close deals.

Designed for

Sales TeamsBDRsAccount ExecutivesSales Managers

Prerequisites

AI Foundations course or equivalent AI familiarity

Learning outcomes

Research prospects and accounts 10x faster
Generate personalised outreach at scale
Create compelling proposals and presentations
Prepare for meetings with AI-powered briefings
Analyse deals and identify risk factors
Build repeatable AI-assisted sales playbooks

Course structure

AI in Sales: The Competitive Edge

How top performers use AI. Authenticity vs automation. Where AI adds value in the sales cycle.

Prospect & Account Research

Company intelligence. Stakeholder mapping. Trigger events. Competitive positioning.

Personalised Outreach at Scale

Cold emails that don't sound cold. LinkedIn messaging. Sequencing and follow-ups.

Hands-On: Outreach Sequence Builder

Create a 5-touch outreach sequence for your target persona using AI.

Proposals & Presentations

Generating first drafts. Customisation at speed. Visual presentation support. Pricing rationale.

Meeting Prep & Follow-Up

Pre-meeting briefings. Agenda generation. Meeting notes and action items. Follow-up emails.

Deal Intelligence & Forecasting

Analysing deal health. Risk identification. Coaching insights. Pipeline analysis.

Workshop: Your Sales AI Playbook

Build AI-assisted workflows for each stage of your sales process.

What participants receive

Prospect Research Prompt Pack
Outreach Sequence Templates (cold, warm, referral)
Proposal Generation Framework
Meeting Prep Checklist
Deal Analysis Prompts
Sales Playbook Template

Delivery options

On-site

We come to your offices. Ideal for team-wide training.

Remote

Live virtual sessions. Full interaction with instructors.

Dublin venue

Join scheduled sessions at our training facility.

Enquire about AI for Sales & Business Development

Request this course for your team. We'll follow up with availability, pricing for your group size, and answer any questions.

We respond within 24 hours with a tailored proposal

Flexible scheduling for on-site, remote, or hybrid delivery

Volume discounts available for larger groups

Enquire about this course

We'll respond within 24 hours. Your information is kept confidential.

Frequently asked questions

Want to learn more about who we are? More about us

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